Growth Opportunities: Student Workbook
Exercise 1: Growth Vector Analysis
Identify one opportunity in each growth vector:
| Vector | Opportunity | Feasibility | Attractiveness |
|---|---|---|---|
| Market Penetration | |||
| Product Development | |||
| Market Development | |||
| Diversification |
Exercise 2: Opportunity Evaluation
Opportunity: _________________________________________________________________
| Criterion | Score (1-5) | Evidence |
|---|---|---|
| Strategic Fit | ||
| Market Attractiveness | ||
| Financial Viability | ||
| Risk Level (lower is better) |
Total Score: ____/20
Exercise 3: Growth Portfolio
Current Growth Initiatives:
- Core (________%) ________________________________________________________________
- Adjacency (________%) ________________________________________________________________
- New Growth (________%) ________________________________________________________________
Ideal Balance: 40-50% Core, 20-30% Adjacency, 20-30% New Growth
Gap to Close: ________________________________________________________________
Exercise 4: Growth Strategy
Priority Growth Opportunity: _________________________________________________
Strategy (Build/Buy/Partner): ____________________________________________
Rationale: ________________________________________________________________
Key Success Factors:
Key Learnings
- I will pursue this growth opportunity: ________________________________________
- My organization should stop/start/continue: ________________________________